Terms and Licence

These terms are a software licence agreement between Coherence Limited, a company registered in the Republic of Cyprus (HE 490848) with its registered office at 195 Arch. Makariou III, 3030 Limassol, Cyprus (“Coherence”, “we”, “us”), and the business that holds a Pyntra workspace (the “Customer”, “you”). Coherence develops and owns Pyntra, its software for making video creatives and presentations, and licenses it to businesses. It does not sell the software or any copy of it, and every amount you pay Coherence for Pyntra is a licence fee for the right to use it. Our Privacy Policy explains how we handle personal data.

1. The agreement

1.1 How it is formed. You accept these terms when you create a Pyntra account. A workspace owner accepts them again for the business when creating an organization workspace and before a workspace’s first purchase. We record who accepted, when, the declared country and the version of these terms.

1.2 Business customers only. Pyntra is licensed only to businesses and professionals, including sole traders and freelancers, not to consumers. By accepting, you confirm that you use Pyntra for your trade, business, craft or profession. We may close a workspace that appears to be used as a consumer and refund any licence fees paid for it.

1.3 Where we license. Pyntra is not licensed to businesses established in the United Kingdom. We do not take licence fees from them and may close a workspace created for one, refunding any fees paid. Which other countries can buy depends on VAT (section 10).

1.4 Age and authority. You must be at least 18 years old. The person who accepts for a business confirms they are authorised to bind it. When you join a workspace by invitation, you accept these terms for yourself and use Pyntra on behalf of that workspace’s business.

2. Definitions

• Software means Pyntra: the web application at pyntra.ai, its API, the Pyntra command-line tool (the “CLI”), and the code, models, prompts, workflows, templates, caption styles, graphics, music library, rate card and documentation that Coherence provides with them, including all updates.
• Workspace means a personal or organization workspace in the Software, which holds its projects, media, Plan Allowance, Extra Usage and Licence Plan.
• Authorised User means a person who belongs to the Customer’s workspace.
• Licence Plan means the Free licence or a paid licence (Pro, Growth or Scale) described in Schedule 1.
• Licence Period means each month or year for which a paid licence fee is paid.
• Credit means a prepaid unit of licensed use of the Software, worth US$0.01 of Extra Usage, spent on the paid actions listed in Schedule 2. Credits are how usage is measured; the Software shows it as a share of the Plan Allowance or in dollars of Extra Usage.
• Plan Allowance means the Credits a Licence Plan includes for a month, or the Free licence’s trial, as set out in Schedule 1.
• Extra Usage means Credits bought in addition to the Plan Allowance, by hand or by auto-reload.
• Customer Content means footage, audio, images, briefs, scripts, brand material and other content the Customer’s Authorised Users upload or write.
• Output means the videos, presentations, captions and other files the Software makes for the Customer from Customer Content.

3. Licence

3.1 Grant. Coherence grants the Customer a non-exclusive, non-transferable, non-sublicensable and revocable licence to access and use the Software, as hosted by Coherence, through the web application and, where the Licence Plan includes them, the API and the CLI, for the Customer’s own business purposes, including making Output for its clients. Under the Free licence the licence is granted without a fee. Under a paid licence it is granted for each Licence Period for which the licence fee is paid. Paid actions use the Plan Allowance, then Extra Usage (section 8).

3.2 Authorised Users. The licence may be used by the Customer’s Authorised Users, up to the number of people the Licence Plan allows. The Customer is responsible for their use of the Software.

3.3 The CLI. Where the Licence Plan includes it, the Customer may install and run the CLI only to access the hosted Software under this licence. The CLI is part of the Software and is licensed, not sold.

3.4 What the licence does not include. The Customer receives no copy of the Software other than the CLI under 3.3, and no right to reproduce, distribute, modify, translate, adapt, rent, sell, sublicense or create derivative works of the Software, except to use the Output as allowed in 4.3.

3.5 Revocation. Coherence may suspend or end the licence only as sections 11 and 12 allow.

3.6 Reservation of rights. The Software is licensed, not sold. Coherence reserves all rights in the Software that these terms do not expressly grant, and nothing in these terms transfers any intellectual property right to the Customer.

4. Ownership

4.1 Coherence owns the Software. Coherence and its licensors own all rights in the Software, including all improvements, modifications and derivative works of it, whoever suggested or paid for them. This includes editing defaults the Software learns across customers (5.2).

4.2 The Customer owns its content. The Customer keeps all rights in Customer Content. The Customer gives Coherence a non-exclusive, worldwide, royalty-free licence to host, copy, process and transmit Customer Content, including to the providers listed in the Privacy Policy, only to provide the Software to the Customer and as described in 5.2, and to show a presentation to anyone who has a share link the Customer created.

4.3 Output. As between the parties, the Customer owns the Output and may use it for any lawful purpose, including after the licence ends. Output may include parts of the Software, such as templates, caption styles, graphics, fonts and music from Pyntra’s library. Those parts stay owned by Coherence or its licensors, and the Customer has a perpetual, worldwide, royalty-free licence to use them as part of that Output, but not separately.

4.4 Feedback. If the Customer suggests improvements, Coherence may use them freely and without payment.

4.5 Usage information. Coherence may use information about how the Software is used, such as counts of actions, credits, response times and errors, to operate, secure, bill and improve it, provided it does not identify the Customer or any person to anyone outside Coherence.

5. Customer Content

5.1 Rights and permissions. The Customer confirms it has the rights and permissions needed for the Customer Content it uploads and the Output it publishes: footage, voices, music, logos and trademarks, and the consent of the people who appear in its footage, including for use in advertising. Where Customer Content contains personal data, Coherence processes it on the Customer’s behalf to provide the Software, as the Privacy Policy describes.

5.2 Learning from edits. The Software learns an Authorised User’s editing preferences from their edits, ratings and revision requests, and applies them to their next videos. Learning can be switched off, and any single lesson turned off. Where at least three people independently show the same editing preference, such as a caption style or position, Coherence may make it a default in the Software; such defaults contain no footage, text or other content. Coherence does not use Customer Content to train AI models.

5.3 Third-party material. Stock images (from Unsplash), stock video (from Pixabay), fonts and other third-party material that the Software offers come under their own licences, which the Customer must follow. Free stock licences come without warranties or indemnities, and recognisable people, brands and trademarks in them may need separate permission, especially in advertising.

6. AI features

6.1 How the Software uses AI. The Software uses AI models from third-party providers, listed in the Privacy Policy, to analyse footage, transcribe speech, plan, edit and review videos, write and design presentations, make pictures and understand requests.

6.2 Check Output. AI output can be wrong. Transcripts and captions can mishear, and edits, slides and on-screen text can misstate facts. Review Output before publishing or relying on it. Output is not legal, financial, medical or other professional advice.

6.3 Publishing. The Customer is responsible for what it publishes, including advertising and consumer-protection rules, the policies of the platforms it publishes on, and any rules that require it to disclose that content was generated or altered with AI.

7. Acceptable use

The Customer must not, and must ensure its Authorised Users do not:

• break any law, or infringe anyone’s rights, including privacy, publicity and intellectual property rights;
• upload or create unlawful content, including child sexual abuse material, terrorist content or content that incites violence or hatred;
• make content that shows a real person saying or doing something they did not, without their consent and a clear disclosure, or that otherwise deceives people about who or what is real;
• make false or misleading advertising claims, for example about health, finances or results;
• reverse engineer, decompile or try to derive the source code, models or prompts of the Software, except to the extent the law allows despite this restriction;
• access, or try to access, another workspace or anything they are not authorised to access;
• interfere with the Software or its security, probe or load-test it, or work around credits, usage limits or rate limits;
• scrape or systematically extract the Software’s content, or use the Software to build a competing product or train an AI model; or
• share accounts or API keys outside the Customer, or resell, sublicense or provide the Software to others without our written agreement.

8. Licence fees and usage

8.1 Licence fees. Everything the Customer pays Coherence for Pyntra is a licence fee for the right to use the Software. Each paid licence fee is a recurring licence fee, set out in Schedule 1, excluding tax, paid in advance for each Licence Period. Extra Usage and automatic reloads are prepaid licence fees for further licensed use (8.2). Hosting, updates and support are part of the licence and are not charged separately.

8.2 Usage is prepaid licensed use. Paid actions in the Software use Credits. One Credit is US$0.01 of Extra Usage, and Schedule 2 lists what each paid action uses. Credits come with the Licence Plan as its Plan Allowance (Schedule 1) or are bought as Extra Usage (8.5). The Software shows Extra Usage in US dollars, at US$0.01 per Credit, as a display of prepaid licensed use: it is not a deposit or stored money. Credits belong to the workspace and are shared by its Authorised Users. They cannot be moved to another workspace, have no cash value, and cannot be exchanged for money, sold or transferred, except for the refunds in 8.7 or where the law requires otherwise. The Software spends the Credits that expire soonest first.

8.3 What is charged; failed work costs nothing. Schedule 2 sets what each paid action uses, and that is what is charged. A few presentation actions use Credits according to how much AI work they actually do, up to the most Schedule 2 lists. The Software does not have to show what an action will use before it runs: the rates are in Schedule 2 and on the pricing page, and Plan and usage shows usage so far, as a share of the Plan Allowance and an amount of Extra Usage, and each charge after it is made. Credits are reserved while the work runs, and only what is delivered is charged: if you ask for three versions and two are delivered, you pay for two. Work that fails, or is cancelled before anything is delivered, uses no Credits. Viewing, manual editing, uploading, image search, downloading earlier exports and every export use none. We may choose not to charge for some actions for a time; when we start, the published rate applies.

8.3A Running out pauses work. If a workspace runs out of usage, work already running finishes and new paid actions wait. A waiting action costs nothing, and its request is kept for up to 30 days. It starts when enough usage is added within 7 days, for no more than it would have used when it paused, unless you cancel it first; after that, or if what it uses has risen, it waits for you to continue it.

8.4 Plan Allowance. The Free licence comes with 300 trial Credits, once per person, for the first workspace they own after verifying their email address, valid for 30 days. Each paid licence includes the Plan Allowance in Schedule 1 for each month of the Licence Period; annual licences add it month by month. A month’s Plan Allowance expires at the end of that month and does not roll over.

8.5 Extra Usage. Workspaces on a paid licence can buy Extra Usage of US$10, US$25, US$50 or US$100, excluding tax. It is valid for 12 months from purchase and stays usable after the workspace leaves its paid licence, until it expires.

8.6 Payment and renewal. Stripe processes payments for Coherence Limited, and every payment produces an invoice that Stripe emails to the workspace’s billing email. A paid licence renews automatically for further Licence Periods until it is cancelled. Moving to a larger Licence Plan takes effect at once: the difference is prorated by Stripe, and the rest of the larger Plan Allowance is added until the month ends. Moving to a smaller Licence Plan takes effect at the end of the Licence Period. If a renewal payment fails, Stripe retries it for up to 14 days; meanwhile the month’s Plan Allowance waits for payment and Extra Usage and auto-reload are unavailable, and afterwards the workspace moves to the Free licence.

8.7 Refunds. Licence fees are not refundable for part of a Licence Period, except where we charged in error, where section 12 says so, or where the law requires. Extra Usage that has not been used can be refunded within 14 days of purchase: an owner or billing manager asks at office@coherenceltd.com. When we refund a payment, we remove the usage it bought.

8.8 Price changes. We announce changes to licence fees, Extra Usage prices, Plan Allowances and the Credits any action uses at least 30 days before they take effect, by email to the workspace’s owners and billing managers and on the pricing page. A new licence fee or Plan Allowance applies from the first Licence Period that starts after that notice. A new rate in Schedule 2 applies to actions started after it takes effect; usage already held is not reduced. If you do not agree, you can cancel before the change applies.

8.9 Withholding. The Customer pays licence fees without deduction or withholding unless the law requires it. If withholding is required, the parties will cooperate to reduce it under any applicable tax treaty, including Coherence providing IRS Form W-8BEN-E or an equivalent certificate of residence, and the Customer will give Coherence the official receipt for any amount withheld.

8.10 Disputed payments. Please contact us before disputing a payment with your bank. If a payment is disputed, we remove the usage it bought and freeze the workspace’s usage: work already running finishes, but no new paid actions or automatic reloads run, and the workspace becomes read-only until the dispute is resolved. If it is resolved in our favour, we restore the usage and access.

9. Auto-reload

9.1 What it is. Owners and billing managers of a workspace on a paid licence can turn on auto-reload, which buys Extra Usage automatically. They choose an amount to keep, an amount to add and a monthly limit between US$10 and US$5,000.

9.2 Your authorisation. By turning auto-reload on, you authorise Coherence Limited to charge the workspace’s saved card, without asking you each time, for the chosen amount whenever the Plan Allowance is used up and Extra Usage falls below the amount to keep, or a paid action needs more than is left, up to the monthly limit in each calendar month (UTC), until auto-reload is turned off. You confirm you are authorised to use that card for the business.

9.3 Limits. Only one automatic charge runs at a time, at least 10 minutes pass between attempts, and the total never exceeds the monthly limit. When the limit is reached we stop charging and email the workspace’s owners and billing managers.

9.4 Record of your authorisation. We record who gave the authorisation, when, the limit and the version of the wording shown. We ask again when auto-reload is turned back on after a pause or the monthly limit is raised.

9.5 Pauses. Auto-reload pauses after a card is declined for a reason that retrying cannot fix (for example an expired, lost or stolen card), after 3 failed attempts within 24 hours, or when the bank asks for authentication. We email the owners and billing managers, and auto-reload stays paused until one of them turns it back on.

9.6 Invoices and stopping. Each automatic charge produces an invoice, and the Extra Usage refund rule in 8.7 applies. Owners and billing managers can turn auto-reload off at any time in Billing; no further charges start after that.

10. Tax and VAT

10.1 Licence fees exclude tax. Licence fees are in US dollars and exclude VAT. Before checkout you give your business name and country, and Stripe collects your billing address.

10.2 Cyprus. Businesses in Cyprus pay Cyprus VAT at 19%, added to each invoice.

10.3 Other EU countries. Businesses in other EU countries must give a valid VAT number, which we check with the EU’s VIES register. No VAT is added: the reverse charge applies and you account for the VAT.

10.4 Outside the EU. No EU VAT is charged. You are responsible for any taxes due in your country.

10.5 Until our VAT registration. Until Coherence Limited is registered for VAT, only businesses outside the EU can buy a paid licence and Extra Usage. Cyprus and the rest of the EU open once our registration is complete. The Free licence remains available.

10.6 Wrong details. If your billing address or VAT number does not match the country you declared, we may review the account and apply the VAT that is due from the next invoice.

11. Suspension

We may suspend the licence for a workspace or an Authorised User if they breach these terms, if needed to prevent harm to the Software, other customers or others, or where the law requires. Where reasonably possible we tell you first, explain why, give you a chance to fix the problem, limit the suspension to what is needed and restore access when the reason ends.

12. Term and termination

12.1 Term. The licence runs from acceptance until the Customer stops using Pyntra or it is ended under this section. A paid licence runs for the Licence Periods that are paid.

12.2 By the Customer. Owners and billing managers can cancel a paid licence at any time from Billing; it then ends at the end of the paid Licence Period, its Plan Allowance stays usable until then, and the workspace moves to the Free licence. The Customer can stop using Pyntra at any time.

12.3 For breach. We may end the licence for a workspace that seriously breaches these terms, or does not fix a breach within 14 days of being told about it.

12.4 By Coherence without fault. If we stop licensing Pyntra, or end a workspace’s licence for a reason that is not its fault, we give at least 30 days’ notice where we can and refund its unused Extra Usage and the unused part of its current Licence Period.

12.5 Effect. When the licence ends, the right to use the Software stops and remaining usage lapses, except for the refunds in 8.7 and 12.4. Output stays the Customer’s. Sections 3.4, 3.6, 4, 8 (for amounts due), 17 and 18 survive.

13. The Software

13.1 What it does. With the Software, the Customer makes video creatives: it uploads footage and a brief, and the Software prepares the footage, plans and edits ad, sales and social videos with captions, graphics, music and stock clips, takes revisions in chat and exports the finished files. It also makes presentations: the Software writes and designs slide decks from a brief, edits them with AI or by hand, applies the Customer’s brand kit, shares them by link and exports them as PDF, PNG or PPTX. Workspaces also hold a media library, brand kits, style guides and templates.

13.2 Availability and support. We use reasonable efforts to keep the Software available and secure but do not guarantee it will be uninterrupted or error-free. Support is by email to office@coherenceltd.com, in English.

13.3 Changes. We may update and change the Software. We give at least 30 days’ notice of a change that materially reduces what a paid licence includes, and you may cancel with a refund of the unused part of the Licence Period. Features marked Beta are still being developed.

14. Storage, inactivity and deletion

14.1 Storage. Each Licence Plan has a storage limit for footage and the files made from it. Uploads over the limit are refused.

14.2 Inactive Free workspaces. If a workspace on the Free licence has not been used for 180 days, we may delete its source footage and the media made from it, such as transcripts, analysis and working copies, after emailing its owners 30 days and 7 days beforehand. Its projects and finished exports are kept. We do not delete content on this ground while a workspace has a paid licence.

14.3 Deleting an organization. An owner can delete an organization workspace that has no active paid licence. It closes at once and its content is deleted within 30 days. Its remaining usage lapses without refund. We keep billing, usage and activity records as the law requires.

14.4 Deleting your account. You can ask us to delete your account at any time at office@coherenceltd.com. We delete your personal workspace and its content within 30 days; work you made in an organization stays with that organization. While you are the last owner of an organization that has other members, you first need to appoint another owner.

14.5 Organizations and members. Work created in an organization workspace belongs to that workspace’s business, not to the person who made it. Its owners, admins and members can see and edit all of it, and owners and admins can delete any of it and remove members. Billing managers manage the licence, usage and payment details but do not see creative work. When a member leaves or is removed, their access ends with their next request, their work stays in the workspace, and the API keys they created are revoked; work they had already started finishes and is charged to the workspace. Keep private work in a personal workspace. The business is responsible for having the right to give its owners and admins this access.

15. Reporting illegal content

The Software stores content that workspaces upload and shows presentations only to people who have a share link. If you believe content in Pyntra is illegal or infringes your rights, including copyright, email office@coherenceltd.com with an explanation of why, where the content is, your name and email (unless the report concerns child sexual abuse material) and a statement that the report is accurate and made in good faith. We review reports promptly and tell you what we decide. If we restrict content or an account, we tell the affected user why and how they can challenge the decision. This is our point of contact for users and for EU authorities under the Digital Services Act; we communicate in English.

16. Warranties

16.1 Coherence confirms that it owns the Software, or has the rights needed to license it, and has the right to grant this licence.

16.2 Pyntra is licensed to businesses. To the extent the law allows, we give no warranties beyond those in these terms.

17. Liability

17.1 To the extent the law allows, Coherence Limited is not liable for loss of profit, revenue, goodwill or data, or for indirect or consequential loss, and our total liability for all claims is limited to the licence fees your business paid us in the 12 months before the claim, or US$100 if it paid nothing.

17.2 Nothing in these terms limits liability for fraud, wilful misconduct, death or personal injury caused by negligence, or anything else that cannot be limited by law.

17.3 Your business will compensate us for losses and reasonable costs from third-party claims arising from its Customer Content, from what it publishes with the Software, or from its breach of section 7.

18. Law and disputes

These terms are governed by the laws of the Republic of Cyprus, and the courts of the Republic of Cyprus have exclusive jurisdiction. Before starting proceedings, please contact us at office@coherenceltd.com so we can try to resolve the matter.

19. Changes to these terms

We may publish a new version of these terms. We will tell workspace owners, admins and billing managers by email at least 30 days before a material change takes effect. If you do not agree, you can stop using Pyntra and cancel before then. The version and date are shown at the top of this page, and we record which version each workspace accepted.

20. General

These terms, their schedules and the Privacy Policy are the whole agreement about Pyntra. If a part is found unenforceable, the rest still applies. Not enforcing a right is not a waiver of it. The Customer may not transfer this licence without our written consent; we may transfer these terms to a company that takes over Pyntra, and will tell you if we do. These terms are in English, which prevails over any translation.

Schedule 1: Licence Plans

A personal workspace always has one person. Prices on the pricing page and at checkout match this schedule.

Schedule 2: Rate card v1 (what each paid action uses)

One Credit is US$0.01 of Extra Usage. The share of a Plan Allowance an action uses is its Credits divided by that allowance. Viewing, manual editing, uploading, image search, downloading earlier exports and every export use no Credits. Changes follow 8.8.